This Surfer Became A Millionaire From Founding UGG w/ Brian Smith (Founder)

In this episode, Shamus Madan interviews Brian Smith, founder of UGG. They delve into UGG's origin story and its connection to surfing, discuss the brand's growth phases and struggles, and explore the pivotal shift in UGG's advertising strategy. They also talk about the power of emotions in advertising, the challenges faced in Brian's entrepreneurial journey, and key lessons from building UGG.