The Dealroom with Shamus Madan
Join Shamus Madan as he interviews industry leaders like Mark Cuban and Tim Draper, sharing insights on building billion-dollar businesses to inspire the next generation of entrepreneurs.
Casper Founder: How I Built A $575 Million Business At 31
When Neil Parikh was in medical school, he called his parents to say he was taking a year off to move to NYC. At the time, they were furious, but little did he know that would be one of the best decisions of his life. He partnered with his friend, whom he met at a coworking space, to build a DTC mattress company. Their most recent valuation was at over $1 Billion. This is the story of Casper and the secret behind their viral growth.
Key Points
- Neil Parikh reflects on the impact of working in his grandfather's store as a child, learning the basics of business and the importance of community and customer service.
- Casper's co-founders experienced numerous rejections from investors who doubted the viability of selling mattresses online, but they persisted and eventually secured funding by demonstrating their innovative approach and market potential.
- The rapid growth and success of Casper were fueled by a combination of earned and paid media, strategic partnerships, and a strong focus on customer experience, including the introduction of the now industry-standard 100-night trial.
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Learn more about Casper here: https://casper.com/
Chapters
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Transcript
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