Lucie Basch: How I Co-Founded A Mobile App That Saved 300 Million Meals
In this episode, Shamus Madan chats with Lucie Basch about her fight against food waste, the creation and scaling of her platform, Too Good To Go. They discuss the economic and environmental impacts, onboarding challenges, international expansion, and the importance of a company's story. Lucie also shares advice for aspiring entrepreneurs.
Key Points
- Lucy Bash, founder of Too Good To Go, built the company to combat food waste by connecting consumers with stores to purchase surplus food at a reduced price, an idea born from her realization of the inefficiency and environmental impact of food production processes.
- The growth of Too Good To Go was fueled by a clear mission, a compelling story, and an innovative approach, including a surprise bag model and pickup times that helped prevent the service from cannibalizing stores' regular sales.
- Scaling the company internationally involved creating a playbook based on past market launches, focusing on the primary KPI of meals saved, and continuously improving the product while maintaining the company's culture and values amid rapid growth.
Meet Lucie Basch, one of the visionaries mind behind Too Good To Go. Inspired by her passion for environmental sustainability and the fight against food waste, Lucie co-founded the company with a mission to reduce food waste.
In just a matter of years, the company has grown from a small idea to an app with over 85 million users. This is her story.
Learn More About Too Good To Go here: https://apps.apple.com/ca/app/too-good-to-go-end-food-waste/id1060683933
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Transcript
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