Dori Yona: How I Grew An App To 3.5 Million Users & Raised $1.5 Million To Help Companies Shut Down
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Dori Yona: How I Grew An App To 3.5 Million Users & Raised $1.5 Million To Help Companies Shut Down

E117 • Nov 9, 2023 • 37 mins

In this episode, Shamus Madan speaks with Dori Yona about his entrepreneurial journey, from his early ventures to the founding of Ernie. They discuss the challenges of shutting down a company, leading to the creation of Simple Closure, a solution that simplifies this process. Yona shares insights on customer acquisition, growth, and securing venture capital for Simple Closure.

Key Points

  • Growing up in an entrepreneurial family and witnessing his parents build and sell a successful tech company in Silicon Valley profoundly influenced Dory's mindset towards entrepreneurship and risk-taking.
  • Dory's first venture into entrepreneurship was as a pre-teen, brokering deals between buyers and sellers of sports tickets from classified ads, showcasing his early knack for identifying opportunities and creating value.
  • Simple Closure, founded by Dory, is a platform designed to streamline and automate the company shutdown process, addressing a significant market need as many businesses face complex and lengthy wind-down procedures.

Dori Yona is the co-founder and CEO of SimpleClosure, a startup that automates the process of shutting down a company. He is also a former co-founder and COO of Earny, a consumer fintech app that was acquired in 2021. In this episode, I sit down with Dori to learn about his entrepreneurial journey, the challenges and opportunities of the business closure industry, and how he raised $1.5 million in pre-seed funding in less than 24 hours without a pitch deck.

Twitter of Host (Shamus Madan): @mbitpodcast

Twitter of Guest (Dori Yona): @doriyona

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Learn more about Simple Closure here: https://simpleclosure.com/

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