Noah Kagan: Revealing The Marketing Strategy I Used To Build A $100M Business
In this episode, Shamus Madan converses with Noah Kagan about his journey from his early marketing experiences to his time at Facebook and Mint. They discuss 'Test and Invest', a strategy used by AppSumo, and Noah shares advice he'd give to his younger self.
Key Points
- Aaron Patzer of Mint.com demonstrated that showing a working product or prototype is far more compelling than just talking about an idea when seeking job opportunities or partnerships.
- Noah Kagan's approach to marketing consistently involves identifying the problem being solved, the target customer, and where to find them online, then executing with pre-influencers and untapped channels for cost-effective growth.
- Having discipline in good financial times by regularly reviewing ROI on expenditures ensures a company is better prepared and less impacted during tougher economic periods.
Not long after graduating from UC Berkeley, Noah became employee #30 at Facebook, where he invented status updates, developed the Facebook ads platform, and worked on the very first version of Facebook's mobile app. Since 2010, Noah has been Chief Sumo of Sumo Group, a $100 million company offering e-commerce and marketing tools that help millions of small businesses grow their audiences and reach more customers.
This is the marketing strategy Noah used to build Mint.com and his businesses to tens of millions in revenue.
Pre-order Million Dollar Weekend here: https://amzn.to/48VAnat
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Transcript
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