The Former Consultant Who Built This $1.4 Billion Company To Soundtrack The Internet w/ Oscar Höglund (CEO of Epidemic Sound)
In this episode, Shamus Madan converses with Oscar Höglund, discussing his journey from being a 'number guy' to CEO and the creation of Epidemic Sound. They examine the significance of music in content creation, the evolution of Epidemic Sound's business model, and the role of partnerships in its success. They also explore the future of the music industry, the impact of AI, and the challenges and opportunities in music distribution.
Key Points
- Oscar Hogland, CEO of Epidemic Sound, shares his journey from management consulting to revolutionizing the music industry by creating a digital rights model that democratizes access to music for creators and supports musicians through fair compensation.
- Epidemic Sound's strategy of forming strategic partnerships with industry heavyweights, like broadcasters and multi-channel networks, was pivotal in scaling their business and reaching a wider audience without heavily marketing themselves.
- Hogland predicts the future of the music industry will be shaped by the democratization and globalization of music creation and distribution, with AI playing a significant role in augmenting creators' abilities and enabling new forms of collaboration.
Today we are joined by Oscar Höglund, the Co-Founder and CEO of Epidemic Sound based in Stockholm, Sweden. Over his 20+ year career, Oscar has founded several start-ups and is known for his bold innovations and proven business results, such as Epidemic Sound reaching a $1.4B valuation in 2021. At Epidemic, Oscar is democratizing access to music for storytellers through a digital rights model that is paving the way for creators — everyone from YouTubers and celebrities like the Kardashians, to small businesses, to the world’s largest brands like Lululemon and Adobe — to use music to take their content to the next level, while at the same time supporting and protecting musicians. Today, YouTube videos containing Epidemic Sound music are viewed over 1.5B times a day on average.
Listen to the full story here.
Twitter of Host (Shamus Madan): @mbitpodcast
Twitter of Guest (Oscar Höglund): @epidemicsound
Check out Epidemic Sound Here: https://www.epidemicsound.com/
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Transcript
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