Building General Assembly To A $412.5 Million Exit & The Future of Consumer Brands w/ Adam Pritzker (Founder)
In this episode, Shamus Madan interviews Adam Pritzker, discussing his unique business approach influenced by anthropology, the transition of General Assembly from a co-working space to an educational institution, and the role of culture, service, and values in business success. They also dive into the mission of Assemble Brands in the retail fashion industry, the importance of unit economics, and final takeaways for aspiring founders.
Key Points
- Adam Pritzker emphasizes the importance of focusing on values, process, and people over outcomes when building a successful business.
- Assemble Brands provides emerging direct-to-consumer companies with working capital, business insights, and a professional network to help scale their operations.
- General Assembly was repositioned from a co-working space to an education company by identifying and addressing a skills gap in technology, data, design, and business.
Adam Pritzker co-founded General Assembly back in 2010; an education company focused on providing professional development and teaching the most in-demand technology, business, and design skills. Since its launch in 2011, General Assembly has trained over one million students at campuses across four continents. Now, at his new venture, Assembled Brands Group, Adam partners with emerging direct-to-consumer companies to provide working capital, business insights, and a professional network to help scale their businesses.
Listen to his full story here, and discover the most valuable lessons he has learned throughout his journey as an entrepreneur.
Twitter of Host (Shamus Madan): @mbitpodcast
Twitter of Guest (Adam Pritzker): @adampritzker
Learn more about Assembled Brands here: https://assembledbrands.com/
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Transcript
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